Limelight

Privacy Policy

Effective Date: February 8, 2025

Balanced Software LLC ("we," "us," or "our") operates the mobile application Limelight ("App"). This Privacy Policy outlines how we collect, use, and protect information when you use our App. By using Limelight, you agree to the terms of this Privacy Policy.

1. Information We Collect

a) Usage Data
Through Google Analytics, we collect anonymous usage data including:

  • App usage patterns
  • Feature interaction statistics
  • Device information
  • Geographic location (country/region level)
  • App performance metrics

b) Content Analysis Data
When using the SceneSnap feature:

  • Images or content you submit are processed by OpenAI and Amazon Rekognition AI services
  • This processing occurs in real-time and is not permanently stored
  • The AI services may temporarily process your submitted content to provide analysis results

2. How We Use Your Information

We use the collected information for:

  • Improving app functionality and user experience
  • Analyzing feature usage and performance
  • Providing personalized content recommendations
  • Delivering relevant advertisements through Google Ads
  • Processing content through AI services for the SceneSnap feature

3. Data Storage and Security

  • Usage data collected through Google Analytics is stored securely on Google's servers
  • Content submitted for AI analysis is processed in real-time and is not permanently stored
  • We implement appropriate security measures to protect any data that passes through our systems
  • We do not store personal user profiles or accounts

4. Third-Party Services

a) Google Services

  • We use Google Analytics to collect usage data
  • We implement Google Ads for advertisement delivery
  • These services are governed by Google's Privacy Policy

b) AI Services

  • OpenAI and Amazon Rekognition process submitted content for the SceneSnap feature
  • These services have their own privacy policies and data handling practices

c) Affiliate Links

  • We use affiliate tracking cookies when you click on affiliate links
  • These cookies help track referrals for commission purposes
  • Affiliate partners may collect data according to their own privacy policies

5. Children's Privacy

Limelight is not intended for children under the age of 13. While we do not intentionally collect personal information, our analytics and advertising services may collect anonymous usage data from all users.

6. Your Choices

You can:

  • Opt out of Google Analytics tracking through your device settings
  • Control ad personalization through your Google Ads settings
  • Choose not to use features that involve AI processing
  • Decide not to click on affiliate links

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy within the App and updating the "Effective Date" at the top of this page. Your continued use of the App after any changes indicates your acceptance of the updated policy.

8. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at hello@thelimelight.app.